MALAYSIAN homegrown food and beverage (F&B) companies have entered the Germany market through Asian supermarket Go Asia. Go Asia has 31 branches located throughout Germany, and will be a platform for these Malaysian companies to promote their products in the European region.

“These Malaysian F&B players have developed competitiveness and unique niches, including qualifying themselves for industry-specific international recognitions such as Good Manufacturing Practises, Hazard Analysis and Critical Control Points and ISO 22000 Food Safety Management System,” Matrade Deputy CEO (export acceleration) Sharimahton Mat Saleh said, adding that these recognitions will help Malaysian companies in expanding their exports globally.

Additionally, Malaysian F&B products are also promoted through the newly launched e-commerce platform, Mal Asia, the first online store built solely to market Malaysian food and non-food products, especially in the DACH (Deutschland, Austria, Confoederatio Helvetica) market region, which includes Germany, Austria and Switzerland.

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